Search Results for: Marketers on Fire

A conversation with e.l.f. Cosmetics’ CMO about the brand’s recent refresh, incredible TikTok success and consumer insight-focused approach.

Potential scenarios for out-of-home advertising as consumers slowly begin to leave their homes across the country.

We chat with Ally Financial CMO Andrea Brimmer about the brand’s COVID relief offerings and how it’s reshaping its marketing strategy.

Facebook and Pinterest are providing more tools for marketers to facilitate product marketing online.

New consumer habits point to an increased need for brand marketers to optimize their ecommerce presence.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

Six insights about D2C marketing culled from interviews with marketers at SmileDirectClub and Nested Bean.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

We spoke with Bacardi global CMO John Burke about his three-part marketing restructure, the brand’s “Back to the Bar” consumer intelligence initiative and its nimble go-to-market strategy.