Walmart Partners With Shopify to Give SMBs Access to Marketplace
In an effort to woo small- and medium-sized businesses, Walmart has partnered with ecommerce platform Shopify. The move provides the more than one million businesses using the platform with access to Walmart’s online marketplace. Sellers can list their items on Walmart.com and take advantage of the retail giant’s 120 million monthly visitors.
The partnership represents Walmart’s latest attempt to compete with market leader Amazon, according to Multichannel Merchant. It increased ecommerce sales this year by 44 percent, in fact. The company expects to add 1,200 Shopify sellers this year.
While brick-and-mortar retail stores continue to be limited due to the pandemic, ecommerce remains a hot topic. And so is supporting—or rather, courting—small businesses looking for online purchasing capabilities. Just last month, Facebook launched an online ecommerce ecosystem for small businesses to set up virtual storefronts within Facebook’s apps, and the first brands to get access to the service are merchants that use Shopify, Facebook’s launch partner.
For more on the ecommerce race and Walmart’s recent move, read more in Multichannel Merchant.
Other articles you might enjoy:
- Ecommerce in the COVID-19 Era
- Best Practices: Using Facebook Messenger Marketing for Ecommerce
- Marketers on Fire: Brad Hiranaga of General Mills