Q&As

Optimizing customer experiences in a way that establishes loyalty can be
hard work and requires brands to truly understand their audience.

Nike’s Jordan brand has inked a deal with the widely popular video game Fortnite
to introduce two new characters.

Rather than just bugging them for donations,
Arizona State is using a loyalty app to connect with alumni.

Pringles has taken another major step to connect with coveted young esports fans—a series of
commercials that will air in stadiums and digitally during esports events.

Carnival Cruise Line VP Partnerships Scott Becher prefers to engage with partners that
would like to reach his guests as much as he’d like to reach theirs.

Many companies used to spend almost equal amounts on R&D
and marketing, but that number has changed

Granular measurement enables marketers to evaluate individual channel performance,
and drill down to see the performance of each dimension within a channel.

Samsung is increasing its focus on the SMB segment, for phones, tablets and other devices.

As more and more brands consider launching paid membership loyalty programs, the real
question comes down to the program’s value proposition to consumers.

While still a new frontier, influencer marketing has quickly become an big
part of a hypercasual game marketer’s acquisition strategy.