Q&As

Chief Marketer recently chatted with Promethean CMO Cheryl Miller, to
get her take on the challenges of marketing to the K-12 education sector.

Who are government workers, what topics engage their interest in social media
platforms like LinkedIn and how can B2G marketers zero in on them?

Video can help B2B brands stand out in social media and improve ABM effectiveness. Here’s five ways to improve your video engagement.

To better understand why the CMO lifespan is so short compared to others in
the c-suite, Engage Talent conducted research that may provide some clues.

Fifty passes will be up for grabs on Thursday for $500 each. Don’t delay.
There’s only a 30-minute window to purchase one.

After pausing marketing for the film “The Hunt,” the studio has canceled
plans to release the thriller following a series of mass shootings.

Thomson Reuters is using direct mail to creatively engage tax professionals and start conversations.

The ability to easily make returns plays a huge part in where online shoppers
decide to spend their ecommerce dollars, according to a new report from UPS.

Frito-Lay is back with its Snackable Notes Variety Packs so parents can send kids
back to school this fall with a handwritten note on the packaging.

Direct mail can be an expensive channel, but when done right it drives
significant engagement at multiple points in the marketing funnel.