Q&As

Brands like Disney, Amazon and Netflix deliver amazing CX in our personal lives,
but why haven’t more brands achieved these heady heights?

Avon has a three-point plan to disrupt the category that is aimed directly at Gen Z.
Chief Brand and Beauty Officer James Thompson is handling the rebrand.

PR is often an afterthought, and that can be a huge missed opportunity. Here’s five
ways to make PR one of the cornerstones of your marketing plan.

The campaign, “Scotribbean World,” includes events, in store POS and a digital program around a slang language called “Speaking Scotribbean.”

C-suite executives and svps with growth responsibilities
have specific beliefs and behaviors.

Scott Brinker shares why more brands are shifting from a siloed martech approach
to one that is more self-service and accessible across the entire organization.

Marketing leaders from John Hancock, Constant Contact and more
share why their brands are getting involved in cause marketing.

Want referrals in droves to boost your ROI? Here are eight effective
ways to promote your customer referral plan.

Rahim Rajpar shares how John Hancock is targeting B2B and B2C audiences, and
the changing role of marketing leaders in creating customer experiences.

AFM is kicking off the fall season in-store displays featuring promotions
designed to elevate engagement, expand usage and increase basket size.