Q&As

P&G Chief Brand Officer Marc Pritchard on making major changes
internally to drive growth and leadership.

When determining whether or not to implement AI in a marketing strategy,
it’s important to understand the risks—and the opportunities.

Ninety-four percent of teachers buy schools supplies, making this a demographic
marketers both big and small should consider targeting on social media.

Godiva is investing multimillions on a new campaign “Wonder Awaits” as
the holiday shopping season nears, CMO John Gallaway tells us.

Why do “Mean People Suck”? Michael Brenner gives us the scoop about his new book.

P&G is driving growth with “constructive disruption” with a focus on constant
innovation and irresistible brand experiences.

Putting a customer data platform (CDP) in place is helping Ancestry
improve its view of customer data from numerous sources and channels.

Direct mail ROI goes up by nearly 63 percent when the tactic is used as
part of an integrated marketing campaign, according to new research.

CMO Rick Gomez shares the actions the team deployed to
pull the brand out of tough times.

This much is undeniable: What used to be seen as “church and state” separation between
brands and hot button issues facing society is now a situation of blurred lines.