Q&As

Companies like GasBuddy that observe email marketing best practices often
don’t think blacklisting should be on their worry list. Think again.

Personalized email is helping the Bernie Sanders campaign create a spirit of community
to engage subscribers—and donors—for the presidential candidate.

B2B buyers want the same conveniences as B2C shoppers, and over half of B2B
online shoppers use loyalty programs, according to a new report.

Nearly 80 percent of all Twitter chatter related to vaping and tobacco
products is generated by bots, according to a new report.

Sports sponsorship packages are pan-digital, intending to display logos or
“@” mentions across many assets. In social media, the metrics can get fuzzy.

More than one in three Instagrammers say interest in a product increases after
seeing it via Stories. Optimizing for conversion events is crucial.

Better segmentation and an improved martech stack is helping Destination XL
boost engagement with retail customers in-store and online.

Social food network Tasty’s subscription box features recipes
designed to be baked best in LG ovens and ranges.

Advertisers who use Twitter’s Tailored Audiences and Partner Audiences systems may
have been able to access users’ email addresses or phone numbers.

Was 2019 the year your team pledged to move to a more collaborative, agile marketing approach,
testing and iterating new ideas more quickly? You’re not alone.