LG Electronics USA is cooking up some cookies with Buzzfeed’s Tasty to sell its ovens.
Earlier this week, social food network Tasty launched its first food-based subscription box featuring recipes designed to be baked best in LG ovens and ranges with a spotlight on the brand’s exclusive ProBake Convection technology.
The “LG|Tasty Cookie Club” delivers seasonal cookie baking kits, which include step-by-step recipe directions, perfectly proportioned organic, natural ingredients, as well as stylish, essential cooking tools that can be used long after the cookies have cooled.
The recipes in the kits put new twists on traditional treats, like the “Pumpkin Spice and Everything Nice Cookie Sandwich Kit” for fall, the “Ultimate Gingerbread House Cookie Kit” for winter, the “Unicorn Pinwheel Swirl Cookie Kit” for spring and the “Everything but the Oven Chocolate Chippy Cookie Kit” for summer.
Consumers purchasing LG range and ovens with ProBake or built-in wall ovens in November and December receive a complimentary year-long cookie kit subscription. In retail stores across the country, hangtags promote the “LG|Tasty Cookie Club.”
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A series of custom branded videos feature new recipes with restaurateur and Tasty Executive Chef in Residence Marcus Samuelsson, as well as Rie McClennny, a fan favorite Tasty Creator. The videos will run across the BuzzFeed network, which boasts an audience of more than 450 million people globally.
Consumers can also purchase Tasty cookies at Tasty’s marquee at Madison Square Garden through the end of the year.
“Tasty inspires its massive audience to get creative in the kitchen – and LG offers the right tools to cook and bake at home like a pro with America’s most-awarded appliances,” said David VanderWaal, senior vice president of marketing, LG Electronics USA. “LG aims to make life good for consumers and through this unique partnership we’re introducing a new generation of consumers to the best way to bake the perfect cookie every time.”