Q&As

A new study has found that many marketers still struggle when it comes to listening
for the signals that matter about customer behavior in the omni-channel landscape.

From keeping it simple, to tapping live events, 13 experts
on Forbes Agency Council shares some advice.

Consider these 10 tips for ideas to integrate this old school
tactic into your modern marketing strategy.

A team up with Marvel Studios’ latest film is helping
Wix.com promote a new series of product enhancements.

Gone are the days where total follower count is synonymous with
influencer marketing success. Read what metrics really matter.

The CPG powerhouse is investing in digital channels and
people to increase its focus on real-time campaigns.

Games, memes, short-form videos and plenty of interactive content
added a successful sequel to Redbox’s digital marketing.

Scalability is the most important criteria for retailers when considering
martech investments, according to a new report from Forrester.

Events, like “Race for the Cure” celebrate survivors, but leave a subtle message that breast
cancer is curable. In a new campaign, Susan G. Komen says the fight rages on.

Some consumers will never buy, and others will buy the same items at the same frequency no matter what you say or offer.