Q&As

The NBA franchise has created Pistons Partner Connect, an
opportunity for corporate advertisers to make business connections.

Microsoft is targeting retailers with a new B2B thought leadership campaign centering on how data-driven strategies can drive customer-first retail engagement.

The two talk sex toys and orgasms and how much Dr. Ruth loves Mr. Peanut’s nuts.

VP marketing Sarah Gustat takes us through how the brand learned to successfully
define specific audiences and then connect with them through influencers.

A few seconds is all it takes to make an impact. Fostering long-term customer
relationships is one way to win in the era of short attention spans.

After resetting its mission, a new digital and consumer centric brand
strategy and campaign found millions of interested viewers.

EyeMed is one of many brands turning to the old school tactic of direct mail to engage modern B2B buyers.

Both Gucci and adidas got off to a bad start by marketing highly
insensitive products for Black History Month.

For the next three months, the Red Robin Food Truck is on
the road celebrating its 50th birthday with consumers.

An obvious benefit of B2B ecommerce is selling more product, but it can also be an effective way to boost SEO and global branding.