Red Robin Gourmet Burgers and Brews is blazing a trail across the country, serving up free samples of its signature steak fries.
For the next three months, the Forever Yummm Food Truck Tour will hit nine states in celebration of the brand’s 50th birthday. The mobile sampler is “highly approachable and gives people a reason to join in on the fun and celebrate this milestone with us,” Amy Woolen, vice president of brand marketing, said.
A new contest by HelloWorld, is also tied to the anniversary. Through March 22, players can record their own version of the iconic “Red Robin Yummm” jingle then upload their video to Instagram or Twitter. Posts are shared using the #RR50Contes to include @RedRobinBurgers.
All kinds of prizes are to be had by 51 winners, including gift cards, branded merchandise and the grand prize lifetime supply of Red Robin.
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The Food Truck, which can be followed at the anniversary website, was unveiled in Denver at the brand’s annual leadership conference and then began its 9,200-mile journey across the U.S. To pay homage to the city where it all began, the truck started its journey in Washington and will navigate its way south to Oregon, California and Arizona before heading east to North Carolina and New York. The truck will pass through Michigan and Oklahoma with its last stop in Colorado in early April.