In a recent Super Bowl ad, Mr. Peanut is seen racing across town in his Nutmobile to save Alex Rodriquez from eating kale. The spot was the first for the brand during the big game and it is now extending that ride with another famous celebrity— sex therapist Dr. Ruth Westheimer.
In celebration of Valentine’s Day, Mr. Peanut and Dr. Ruth have teamed up to encourage Twitter users to “submit their most pressing questions of the heart” by calling in or using the #AskDrRuth. The two can be seen in a racy video that plays on the tagline debuted during the Super Bowl, “Always there for you in crunch time.”
Dr. Ruth begins by telling Mr. Peanut, “I love your nuts. Everybody loves your nuts.” They take questions like the one from a man who asks what kind of gift he should give on Valentine’s Day. Dr. Ruth responds by suggesting going to a sex shop, finding a sex toy, wrapping it nicely and then “see what happens.”
The campaign continues Mr. Peanut’s shift to an edgier image tied to its “wing nut” theme introduced last year to attract more guys to the brand, MediaPost reported.
Kraft Heinz, the parent of Planters nut brand, is also in the mood for love. It launched a twitter sweepstakes giving away 150 jars of ‘Ketchup Caviar.’
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The brand teased the promo with a Jan. 24 tweet: America’s favorite ketchup presents America’s favorite caviar. Reply with #HeinzKetchupCaviar and #Sweeps for the chance to get your hands on one of 150 jars this Valen-HEINZ day.
People had just a few days to snag one of the jars by visiting Heinz Ketchup’s Twitter account through Jan. 28.