Q&As

IMAX got laser targeted with its social media platform strategy focusing on just
Instagram stories to drive unprecedented growth in followers.

Brands looking to spend their festival marketing dollars at
Woodstock 50 this summer will need to invest elsewhere.

There’s no silver bullet solution for making a successful pop-up. A long-lasting
and meaningful impact is achieved through a combination of four key factors.

Want to improve your email marketing strategy? The best place
to start looking for ideas is your competition.

Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.

When brands like Gillette, PUMA, Chipotle, Toyota, Mastercard and State Farm ink
partnerships with esports, everybody wants to get in the game.

AT&T advertising and creative SVP Valerie Vargas shares the company’s 
expertise for successfully and authentically connecting with the community.

Lenovo is tapping influencers to reach key B2B verticals like
entertainment and oil and gas for its workstation products.

Wyndham CMO Lisa Checchio on the marketing strategy and multi-million
campaign that pulled 20 brands under one cohesive umbrella.

Spending on influencers is on the rise. Sky Zone CMO Josh Cole has fine-tuned
the process through years of experience.