IN Marketing Services – With the mantra of “Explore Fearlessly,” this Top Shop follows a close-to-the-customer approach to turn shoppers into buyers. Adding a digital twist to the traditional holiday gift exchange for Heineken USA, IN Marketing launched exclusive mobile rewards to 21-and-older targets at Walmart. Participants scanned their register receipt and texted “XCHANGE” for kickoff instructions and swag swaps with three friends. And one lucky grand-prize winner won a trip for four to Heineken’s
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