- Core 1: Lead Generation
- Core 2: Content Marketing
- Core 3: Lead Nurturing
Clients Include: Gilbarco, Elsevier, IHS, McKesson, Manhattan Associates
- Website: http://redhouseb2b.com
- Case Study/IHS Markit
Red House – Over the last year, Alpharetta, GA’s Red House formalized its content development group and offerings, and reorganized its internal departments to better support its solutions and services. It’s marketing automation platform experience includes Marketo, Eloqua, Hubspot, Adobe and Pardot. For client IHS, it developed a marketing ecosystem for lead gen and nurturing, leading to a 4X increase in inquiries. Monthly meetings include incentives and cash prizes for employees who make extraordinary contributions.