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B2B Top Shops

Aquarius Sports and Entertainment

B2B Top Shops
  • Core 1: Sports Marketing
  • Core 2: Sponsorship Activation & Marketing
  • Core 3: Event & Experiential Marketing

  • Clients Include: AAA Mid-Atlantic, Florida Hospital, M&T Bank, MedStar Health, Target Corporation
  • Website:
  • Contact: [email protected]

AQUARIUS SPORTS AND ENTERTAINMENT – The green flag waved at Talladega Raceway, calling all dogs and their owners to get to know Milk-Bone and build loyalty with NASCAR fans. Aquarius staged a 30-foot x 30-foot footprint including a large branded doghouse, a “plink-o” board shaped like a dog bone and Bullseye, the Target Dog to encourage Milk-Bone purchases at the retailer. Ambassadors on branded vehicles roamed the campgrounds to provide produce samples, coupons and dog grooming items. More than 25,500 guests engaged with the event.