AQUARIUS SPORTS AND ENTERTAINMENT – The green flag waved at Talladega Raceway, calling all dogs and their owners to get to know Milk-Bone and build loyalty with NASCAR fans. Aquarius staged a 30-foot x 30-foot footprint including a large branded doghouse, a “plink-o” board shaped like a dog bone and Bullseye, the Target Dog to encourage Milk-Bone purchases at the retailer. Ambassadors on branded vehicles roamed the campgrounds to provide produce samples, coupons and dog grooming items. More than 25,500 guests engaged with the event.
Chief Marketer 200
AWESTRUCK Marketing Group Event Marketing Strategies HMT Associates, Inc. Aquarius Sports and Entertainment Allied Integrated Marketing MKTG Launchfire IN Marketing Services Activent Marketing Switch