AQUARIUS SPORTS AND ENTERTAINMENT – The green flag waved at Talladega Raceway, calling all dogs and their owners to get to know Milk-Bone and build loyalty with NASCAR fans. Aquarius staged a 30-foot x 30-foot footprint including a large branded doghouse, a “plink-o” board shaped like a dog bone and Bullseye, the Target Dog to encourage Milk-Bone purchases at the retailer. Ambassadors on branded vehicles roamed the campgrounds to provide produce samples, coupons and dog grooming items. More than 25,500 guests engaged with the event.
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