Marden-Kane, Inc. – This independent Top Shop increased its competency in global promotions with the hiring of Fae Savignano as director of global promotion administration, enhanced its focus on multicultural and bilingual promotions and expanded its in-house procurement and fulfillment capabilities. A JCPenney sweepstakes encouraged store traffic by offering 10 million unique activation codes in stores only. Additional entries could be obtained by downloading the JCPenney app.
Chief Marketer 200
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