The Marketing Store As a key promotional partner of the movie “Minions,” client McDonald’s and TMS launched Minion Mania in which 5 million+ people participated. Creative packaging, Happy Meal toys, social media, in-restaurant experiences and a sweepstakes deployed a full-on Minion takeover. It participates with nonprofits such as Big Brothers Big Sisters—raising $273,000 to date! TMS has a whole bunch of awards—Shorty Awards, Cannes Lions, NA Effies, Jay Chiat—to prove why it’s a Top Shop.
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