SoHo Experiential New to Soho is a full-service creative services department. The shop put the finishing touches on an enterprise, digital data capture platform to provide digital, social, CRM and real-time customer analytics, which it is rolling out to its largest clients. Launched the 4th iteration of “Raise the Macallan,” tasting experience to break down barriers to a difficult category of spirits—scotch. The experience included events, peer-to-peer conversion and social sharing.
Chief Marketer 200
Life in Mobile Marketing Activations Group A2G TSMGI (The Specialized Marketing Group, Inc.) Collaborative Marketing Group Octagon Launchfire Alcone Marketing Group Match Marketing Group Pivot Point Marketing