SoHo Experiential New to Soho is a full-service creative services department. The shop put the finishing touches on an enterprise, digital data capture platform to provide digital, social, CRM and real-time customer analytics, which it is rolling out to its largest clients. Launched the 4th iteration of “Raise the Macallan,” tasting experience to break down barriers to a difficult category of spirits—scotch. The experience included events, peer-to-peer conversion and social sharing.
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