Kicking Cow – An indie founded in 1999, Kicking Cow developed The Food Truck for Dogs, visiting 14 cities this year for the Chef Michael brand. For Beneful, the Play Date Mobile Tour began in July in NYC on its way to eight markets delivering portable dog park elements, like inflatable tunnels, oversized tennis balls and climbing structures. Staff has been expanded to support Hispanic campaigns. This agency is a master at generating and repurposing content to extend the life of programs.
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