Advantage International This shop added an eSports practice to help connect with the all-important Millennial audience. It aligned with Special Olympics through state chapters to provide time and talent. A local market activation for LG with Best Buy helped drive college football and basketball fans to local Best Buy stores to purchase LG products. Authentic school-specific messaging helped drive ROI on incremental sales. Twenty-year industry veteran John Lane was hired to oversee biz dev.
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