Advantage International This shop added an eSports practice to help connect with the all-important Millennial audience. It aligned with Special Olympics through state chapters to provide time and talent. A local market activation for LG with Best Buy helped drive college football and basketball fans to local Best Buy stores to purchase LG products. Authentic school-specific messaging helped drive ROI on incremental sales. Twenty-year industry veteran John Lane was hired to oversee biz dev.
Chief Marketer 200
Department Zero Trisect Jack Morton Worldwide Ignited TSMGI (The Specialized Marketing Group, Inc.) CAA Experiential (formerly PGW Experience) Geometry Global Marketing Werks Pivot Point Marketing Be The Machine