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Advantage International

B2B Top Shops
  • Core 1: Sponsorship Activation & Marketing
  • Core 2: Event & Experiential Marketing
  • Core 3: Sports Marketing


  • Clients Include: Hyundai Motor America, LG Electronics USA, Energy Upgrade California, NYX Cosmetics (L’Oreal), Cailler (Nestle)
  • Website: http://www.advantagemrktg.com
  • Contact: john.lane@advantagemrktg.com

Advantage International This shop added an eSports practice to help connect with the all-important Millennial audience. It aligned with Special Olympics through state chapters to provide time and talent. A local market activation for LG with Best Buy helped drive college football and basketball fans to local Best Buy stores to purchase LG products. Authentic school-specific messaging helped drive ROI on incremental sales. Twenty-year industry veteran John Lane was hired to oversee biz dev.

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