Advantage International This shop added an eSports practice to help connect with the all-important Millennial audience. It aligned with Special Olympics through state chapters to provide time and talent. A local market activation for LG with Best Buy helped drive college football and basketball fans to local Best Buy stores to purchase LG products. Authentic school-specific messaging helped drive ROI on incremental sales. Twenty-year industry veteran John Lane was hired to oversee biz dev.
Chief Marketer 200
A2G Index Promotions, Inc. Marden-Kane, Inc. Campus Agency Mirrored Media MarketingLab Mastermind Involvement Marketing Infinity Marketing Team, Inc. Bespoke Sports and Entertainment Refuel Agency