Profits Down but Visitors Up in LookSmart Q1

Posted on by Chief Marketer Staff

Online search and media company LookSmart reported a first-quarter 2006 decline in revenue and a wider loss in earnings. But management pointed to increases in Web traffic to its content sites and increased click-through on ads as signs that the company is positioning itself successfully as a contextual ad network.

For Q1 2006, LookSmart posted a net loss of $4.5 million, compared to a loss of $4.3 million. Revenues for the quarter were $10.5 million, a 12.5% decline from $12 million in the same quarter last year.

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