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News Briefs

Posted on October 15, 2009 by Chief Marketer Staff

CONAGRA FOOD’S: has unveiled a new, free iPhone application for its Parkay brand that uses voice-to-animation technology to bring the brand’s iconic “Talking Tub” to life. Voice recognition commands the Talking Tub to say “Parkaaaay” and “moo” when the user says words like “butter” or “milk.” The app is available. Marketing firm Rawle Murdy spearheaded the project using voice-activation technology licensed from design firm Creaceed. The Parkay Talking Tub was first used in television advertising in 1973.

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