Oracle and Microsoft Introduce Enhanced AI Capabilities for Customer Data Platforms
Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.
Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.
Salesforce’s forthcoming customer data platform, dubbed Customer 360 Audiences, will be ready for general use in October.
Technology like shoppable TV spots and voice-enabled delivery is getting a fast track during the pandemic.
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
In the era of socially-distanced sales and marketing, smart document organization and automation can drive productivity, compliance and collaboration.
Nielsen is stepping in with a new digital measurement methodology that will work with first-party data sets and comply with regulations like CCPA.
Companies should examine their martech stacks in order to determine potential cost savings.
Three ways brands can implement technology to help streamline and control the customer experience.
Employing a test-and-learn methodology is a table stake for marketers, according to Sachin Puri, Vice President of Growth Marketing at McAfee.
Some tech companies are getting creative with their approaches to engaging clients without events.
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