MARTECH | CMO-CORNER

The Internet of Things is really nothing like the Internet. It’s far more complex and challenging.

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Chief Marketer recently talked with Rachel Allgood, ‎senior vice president of marketing and consumer insights at Gamut, a Cox Media company, about the launch of the brand last fall.

Alcohol delivery firm Drizly is working with BlueConic to create personalized messages to target different customer segments.

Amidst all the current industry clamor over mobile ad viewability, why isn’t anyone talking about the role of the touchscreen?

The role of marketing is shifting and evolving across organizations, and many forward-thinking CMOs are using Marketing-as-a-Service as a way to focus on core competencies and gain competitive advantages.

Companies stand to gain a great deal by making big data and other systems of record more actionable, but harnessing big data’s potential is hard, particularly for enabling a compelling customer experience at the point of consumption.

Get to know these 12 characters who are sabotaging a chief marketing officers time during team meetings.

Chief Marketer and NextMark offer a selection of files new to market.

Managing real-time data requires real-time interaction management and enterprise marketing technology.