How Mobile Measurement is Changing Brand and Agency Relationships
Data and tech has enabled advertisers to engage with consumers in previously unimaginable ways, but it has also fostered a rift between agencies and brands.
Data and tech has enabled advertisers to engage with consumers in previously unimaginable ways, but it has also fostered a rift between agencies and brands.
Executives often fail to provide enough capital for mobile marketing initiatives, not realizing that apps are products.
The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.
Marketing organizations are losing productivity as they struggle to establish a “single source of truth” about their marketing performance.
A whopping 45% of marketers either don’t evaluate the accuracy of their analytics, or have no clue if their company tracks these numbers, according to a new report.
Instead of assuming leads come in at the top of a funnel and work their way down, third-gen systems marketing automation learn from every step of the sales process.
The author of this article, who admits he’s heard those dreaded words more than once, offers up 10 issues and reasons why your agency might get the ax.
Unfortunately, many app marketers are still struggling to bring together the right insights and systems to provide the best possible experience.
Here’s some interesting examples of companies using virtual reality as a marketing tool.
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