Colgate Tries “Missed Call” Marketing to Send Samples
by Newlety Purnell and R. Jai Krishna
Here’s a primer on ZipDial, a Bangalore, India-based startup known for its success at “missed call” marketing, just purchased by Twitter. The article explains what a “missed call” is, what ZipDial does and what’s in it for Twitter.
“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…