Channel | MarTech

Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition.

Facebook is changing the way its 900 million monthly users engage with brands by opening up its Messenger app to bots.

Mobile applications are complex technology products that require niche expertise — product strategy and management, experience and interface design, and native development and testing — to achieve the first of many version releases in your product’s road map.

PROMONext has an all-star lineup of speakers from Disney, Velcro Cos., MasterCard, Chicken of the Sea and Heineken. Hope to see you there!

Burberry is the first luxury brand to use Snapchat’s ‘Snapcode’ on its products in stores to encourage shoppers to scan the code to unlock exclusive content.

Just take a trip to Home Depot and how the Internet of Things is impacting our life at home. But what does it mean to marketing.

The Adobe Marketing Cloud Device Co-op debuted this week, which could link up to 1.2 million consumer devices worldwide.

With the myriad of content choices and outlets now available to widespread audiences, a chief differentiator for publishers going forward will be the delivery of original, exclusive video content across their platforms.

Users are up to their necks in mobile apps, and many are deleted quickly. How can you increase engagement and retention?

Frito-Lay CMO Ram Krishnan is a data-geek at heart. He talks about the enormous roles data and technology play in marketing.