Channel | MarTech

Although cross-channel marketing solutions are discussed, the topic is overwhelming. Learn how to cut through the noise.

The key to creating the best customer journey is data. Data needs to reflect more than just past purchase or click behavior. It needs to provide context.

In it's latest technological wizardry, KFC has added a way for customers to charge their phones when ordering the Watt a Box meal item.

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena.

Marketing cannabis requires wading through reams of regulations, however, creative entrepreneurs are starting up agencies to do just that.

Join us on Tuesday, June 21 at 1 pm ET/10 am PT for “The Future of Marketing: Seizing the Customer Experience,” a free live webinar.

SEO is a key consideration when purchasing a new content management system. Here's some key questions you should ask before investing.

Through impersonation, advanced persistent bots (APBs) can't be accounted for—they simply blend in. They render critical business marketing tools ineffective.

With agencies in mind, we set out to find top practitioners at leading brands that will offer solutions to measurement challenges at PROMONext, June 14.

A new study has determined that, in fact, consumer preference can be altered by sensory marketing tactics but not everything goes smoothly.