NEW TO MARKET LISTS
–Handheld Gamers from Consumer Selects Network
More than 183,112 individuals sourced from different vehicles identified themselves as electronic games enthusiasts.
Selections: Age, gender, income, recency, state/SCF/ZIP
Price: $80/M
Contact: Worldata (561-393-8200; [email protected])

–America’s Active Donors
Named here are 16 million direct mail-sold individuals who’ve contributed to charities via direct mail, telemarketing or the Internet.
Selections: Last 30 days, age, contribution amount, ethnicity, gender, household income, lifestyle, marital status, multiple donor, phone number, presence of child, religion, Spanish-speaking, type of cause, state/SCF/ZIP
Price: $85/M
Contact: List Solutions, Sandy Ostrander (732-729-0500 ext 17; [email protected])

–Jameco Electronic Catalog Buyers Master File
This file names 65,981 last-12-month electronic component buyers.
Selections: Hotlines, gender, home/business, purchase type, state/SCF/ZIP
Price: $140/M
Contact: MeritDirect, John Ganis (914-368-1000; [email protected])

UPDATED LISTS
–Business Forms Catalog Buyers from G. Neil
In the past three months, 7,045 direct mail-sold professionals bought business forms.
Selections: Contact name, gender, job title, multiple buyers, new-to-file, number of employees, sales volume, SIC code, SOHO, phone numbers, state/SCF/ZIP
Price: $125/M
Contact: Walter Karl, Sylvia Hamilton (770-474-0218; [email protected])

–Britain
Reach 21,148 subscribers to this monthly about England, Scotland and Wales; 98% were sourced via direct mail.
Selections: Gender, home address, state/SCF/ZIP
Price: $110/M
Contact: Evergreen Marketing, Sandi Walker (864-882-1170 ext. 223; [email protected])5

ON TODAY’S DIRECT LISTLINE:
* Home Business Pack Opportunity Seekers
* HRDQ Buyers
* DirectMobile
* Today’s College Students at E-mail Address
* Vytality Inc. Buyers
* The Word Among Us
* People in the News
* Bike Nashbar/Performance Bicycle

NEW LISTS

Home Business Pack Opportunity Seekers
Consumers who spent $50 to receive information about a home-based business opportunity are listed. A total of 218,915 buyers are named, including 25,076 from the first quarter. Postal addresses and telephone numbers are available. Sources include radio, DRTV and the Web site HomeBusinessPack.com.
Selections: Gender, state/SCF/ZIP
Price: $100/M (postal file); $250/M (telemarketing file)
Contact: Macromark Inc., Paula Dazi (845-230-6300, ext. 349; [email protected])

HRDQ Buyers
This is a 24,824-name master file from HRDQ, a firm that provides employee training products and services. Buyers and inquirers are included. The sources are HRDQ’s catalog and Web site.
Selections: State/SCF/ZIP
Price: $140/M
Contact: Bethesda List Center Inc., David James (301-968-1712; [email protected])

DirectMobile
Mobile phone numbers are available for more than 16.7 million individuals. Those named here opted in via e-mail and cell phone to receive text messages. Matching postal addresses are available.

Selections: Hotlines, adult’s/child’s age/age range, adult’s/child’s gender, ethnicity, homeowner, household income, lifestyle, marital status, number/presence of children, language, political party, interests, state/SCF/ZIP
Price: $195/M
Contact: Walter Karl Interactive, Nick Ferrazzo (402-537-7946; [email protected])

Today’s College Students at E-mail Address
Here’s a list of 180,000 students’ e-mail addresses. The sources are Web site registrations and e-mail response data. No telemarketing is allowed.
Selections: Monthly hotline, age, gender, ethnicity, state/SCF/ZIP
Price: $150/M
Contact: List Bargains Division, Media Source Solutions, Amy Benicewicz (203-746-6640; [email protected] )

Vytality Inc. Buyers
Approximately 3,500 consumers who bought sexual potency products in the first quarter are identified. Eighty-five percent are men, typically age 40 or older. The unit of sale was $70. Radio and DRTV are the sources.
Selections: Gender, state/SCF/ZIP
Price: $110/M (base)
Contact: Impulse Media, Rebecca Piccini (203-207-0227, ext. 104; [email protected])

NEW SELECTS

The Word Among Us
This devotional magazine for Roman Catholics has expanded its list’s ethnicity selections to enable targeting of African Americans and those of French, Scottish and other backgrounds. Names of some 100,000 subscribers are on file, many of them women age 65 and older. No telemarketing is allowed.
Additional selections: Ethnicity, state/SCF/ZIP
Price: $95/M
Contact: Trinity Direct, Rosanne Simmons (973-283-3600; [email protected])

IN THE NEWS

People in the News
Sultana Pafford is a new account executive at Data Services Inc. She has experience in catalog and retail marketing.

Melina Shiner was promoted to director of online marketing services at Millard Group Inc. Her responsibilities include e-mail appending and deployment. She’s been with the company for nearly 14 years.

SPECIALS!

Bike Nashbar/Performance Bicycle
Selections are free for fundraising and publishing mailers who test these catalog files, excluding Alexa and enhanced selections. The counts for last-12-month buyers are 233,900 for Bike Nashbar and 365,400 for Performance Bicycle. Contact Belardi/Ostroy, Antoine Smith (212-381-1755; [email protected])