Listline e-Newsletter 12/13/06

Posted on by Chief Marketer Staff

* American Society of Association Executives
* GlobalSpec
* Animation World Network Opt-in E-mail
* OTC Live
* Florida Fishing and Boating Guide
* Avrick Direct Announces Modeling Programs
* Healthcare Informatics Extra E-mail Newsletter
* Restoration Hardware
* Grandma Rosa’s Spiritual Products and Good Luck Buyers
* Classified

LISTS UNDER NEW MANAGEMENT

American Society of Association Executives
MGI Lists was chosen to manage the American Society of Association Executives’ 17,398-member list. Only business addresses are provided. Infocus Marketing Inc. formerly managed this file.
Selections: Company type, position type, job function, professional interest
Price: $240/M
Contact: MGI Lists, Candy Brecht at 800-899-4420, ext. 383 or [email protected]

NEW LISTS

GlobalSpec
More than 1.5 million individuals registered to use GlobalSpec’s search services are identified on the Engineering, Technical and Industrial Professionals master file. Postal and e-mail addresses are available. This is a list of engineers, executive managers, information technology and R&D professionals. There are U.S., Canadian and international segments.
Selections: Gender, telephone numbers, job function, industry, product, newsletter, state/SCF/ZIP
Price: $150/M (postal file); $350/M (e-mail file)
Contact: VentureDirect Worldwide, Steve Kazin at 212-655-5110 or [email protected] and Erik Keller at 212-655-5196 or [email protected]

Animation World Network Opt-in E-mail
AWN Inc. offers an e-mail list of animators, visual effects artists, interactive content developers, graphic designers and other production studio professionals. Nearly 100,000 e-mail addresses are available. The sources are Internet registrations and e-mail subscribers to such newsletters as Animation Flash, AWN Spotlight and VFX Newswire.
Selections: None
Price: $250/M
Contact: Direct Effect Media Services Inc., Allison Tahara at 760-943-9103 or [email protected] or Bernie Ryan at 760-943-9103 or [email protected]

OTC Live
OTC Live Inc. has a list of 206,184 investors’ e-mail addresses. The typical individual listed is 35 to 64 years old. Half of those named earn $75,000 or better annually, and 90% have bought stocks. The Internet is the source.
Selections: None
Price: $150/M
Contact: Macromark Inc., Dave Boyd at 845-230-6300, ext. 327 or [email protected]

NEW COMPILED LISTS

Florida Fishing and Boating Guide
Anglers are listed on the Florida Fishing and Boating Guide list. Individuals receive the guide in conjunction with fishing licenses. Some 1.5 million names are on the file.
Selections: Saltwater/freshwater, state/SCF/ZIP
Price: $75/M
Contact: Names and Addresses Inc., Lisa Tricoli at 847-850-1021 or [email protected]

IN THE NEWS

Avrick Direct Announces Modeling Programs
Avrick Direct is offering two new statistical modeling programs. The Avrick Advantage Financial Services Model (FSM) creates list scores for 10 unique data cells. The Avrick Advantage Response Model (ARM) is built with information from a credit bureau and other tracked direct mail behavioral data.

SPECIALS!

Healthcare Informatics Extra E-mail Newsletter
New test mailers receive a $25/M discount off the base price of the Healthcare Informatics Extra E-mail Newsletter list. Some 14,662 e-mail subscribers are identified. Contact Lake Group Media Inc., Daniel Baldino at 914-925-2426 or [email protected]

Restoration Hardware
Product selects are half price for all tests of the Restoration Hardware list. Some 254,382 buyers’ names from the last 12 months are available. Contact Mokrynskidirect, Tony Troiano at 201-487-8181, ext. 632 or [email protected]

Grandma Rosa’s Spiritual Products and Good Luck Buyers
Shipping is free for orders of 5,000 or more names from this file. A total of 273,715 U.S. and 33,453 Canadian names are listed. Contact J.R. Direct Response International Inc., Jennifer Cowden at 604-940-0277 or [email protected]

CLASSIFIEDS

Classified
Merge Process Buyer

Pasadena, CA direct response agency specializing in fundraising for non-profit clients seeks Merge Process Buyer. College degree w/1+ years merge/purge and/or 1-5 years customer service at a service bureau. Manage service bureaus in execution of merge/purge of direct mail, complete QC of data and reports, fulfill backend strategies, evaluate/recommend hygiene processes and merge logic, build job estimates, track expenses, approve invoices. Prof in MS apps. Email resume to [email protected] or fax 626-449-6190. For a detailed look at this position visit our ad on DIRECT JOBZone. (jobzone.directmag.com/index.php?a=2&b=494)

Account Supervisor

Pasadena marketing agency specializing in fundraising for non-profit clients seeks Account Supervisor. Must be an expert in Direct Mail. College deg. preferred w/min. 5 yrs. experience in account service with well established client. The AS builds strong client relationships, helps define key business tasks/projects, and communicates agency team assignments in a way that engenders commitment, clarity, and follow-through. The AS manages the process and delivery of the work/project on time and on budget. Attn. to detail, strong organizational/analytical skills, and effective written/oral communication skills a must. Proficient in MS Office, Word, Excel, PowerPoint. Please email resume to [email protected] or fax (626) 449-6190.

Broadcast Media Assistant

Pasadena direct response agency seeks long form Broadcast Media Assistant with 1-3 yrs of broadcast media exp. to provide assistance to all areas of the Media Department’s functions. Must be detailed, accurate, assertive, and adventurous. Must be prof. in MS Word and Excel. Must be results and deadline driven. Please email resume to [email protected] or fax to 626-449-6190.

Broadcast Media Buyer

Pasadena direct response agency seeks long form Broadcast Media Buyer with 2-4 yrs of long form buying exp. Must have aggressive negotiation skills. Must be prof. in MS Word and Excel. Direct Response fund-raising experience a plus. Please email resume to [email protected] or fax to 626-449-6190.

Circulation Manager

Location – Portland, Oregon

One of our clients a leading catalog retailer based in the Northwest is seeking a Circulation Manager who will be an integral leader in their Brand Marketing team. The Circulation Manager will be a key player in the goal of maximizing revenue through development, planning and execution of catalog marketing strategies and budgets. Responsibilities will include planning of circulation retention, reactivation & acquisition strategies to drive file growth, and meet financial objectives. You will work closely with the Marketing Director and the Marketing Internet Manager to develop cross channel loyalty programs and contact strategies. Responsibilities also include but are not limited to management of list brokerage/list management activities, offline alternate acquisition programs, and catalog requestor program.

The successful candidate will have thorough knowledge of catalog circulation planning and production; thorough knowledge of list industry including brokerage and management; and possess well-developed written and interpersonal skills and strong negotiation skills. The individual must have knowledge of the financial dynamics of a mail order operation, including profit and loss reporting, forecasting, budgeting and sales planning. Must be skilled at motivating, challenging, supporting, and managing people. Must possess excellent project management skills and organizational skills, be detail oriented and able to coordinate multiple tasks. Must demonstrate the ability to work independently and effectively under pressure. Must be well versed in PC use and applications including Microsoft Excel, Word and Access. Bachelor’s degree or equivalent in Marketing or related field and 5+ years marketing and management experience with increasing levels of responsibility required.

For immediate consideration, send resume with cover letter to:

Elaine Lefkowith
Phone 732-937-4800
Fax 732-937-4770
[email protected]

CAREER MANAGEMENT

Specializing in the Direct Response and Retail Industry

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