Data Privacy Legislation in a Biden Administration

Posted on by Chief Marketer Staff

Data privacy was a hotbed issue for marketers in 2020. So, now that the country has a new president with a decidedly different agenda, how will the marketing landscape be affected?

Though it may not be addressed in the first 100 days, data privacy legislation will likely remain a priority for both the Biden Administration and lawmakers on both sides of the aisle, according to a piece in AdExchanger. Debates surrounding clearly defined consumer practices, national privacy legislation and data collection processes are on the horizon.

Data privacy legislation has bipartisan support, though the focus of each party differs. Republicans are looking at preventing social platforms’ immunity when third parties post content on their platforms and Democrats are focused on data collection practices. Members of both parties have also expressed support for national privacy legislation. The latter would be administered by the Federal Trade Commission which will soon release a study about the data collection practices of major internet companies, including Amazon, Twitter, Facebook and others.

For more detail on how the Biden presidency may affect the marketing industry—including possible regulation against big tech—read more in AdExchanger.

More

Related Posts

Chief Marketer Videos

by Kaylee Hultgren

For the 2020 Chief Marketer PRO Awards, Ally Financial and agency partner PrizeLogic took home the highest honor, the Platinum PRO Award, for its Ally + Monopoly – Grow Your Fortune campaign.

	
        

PRO Awards

ProAwards

Put your best marketing of 2020 in the spotlight and enter your campaign in one (or more!) of 46 categories. Click here to submit.
	
        

CHIEF MARKETER 200

CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.

Chief Marketer Job Board