Albertsons Aims To Turn the Dining Room LIghts Back On
Jim Smits has been touring restaurant kitchens and developing recipes, but he has no aspirations to be a chef. Smits is a 20-year veteran of the grocery
Consumer Marketing
Subway Freshens Kids Marketing
Subway is extending its reach to tweens by way of a summer tie-in with Vans. The QSR is building out its kids marketing under new management that took
Priming the Pump
Who wouldn't like some free gasoline as gas prices remain at record levels? Well, a Sunoco promotion tied to NASCAR is offering consumers just that. Sunoco
Trail Mix
I did a little sightseeing with my daughter last month, from the seat of a bike. We rode 150 miles in one weekend, our first stint with The Multiple Sclerosis
Motivational therapy
Whenever you invite someone to discuss their whether it's at the water cooler, around the dinner table or in a open-ended survey question, you have to
Hired Fans
As it prepared to debut its new video service last winter, Cingular Wireless had a challenge: explaining and demonstrating the everyday relevance of Cingular
CORRECTION:
In the June issue, a profile of The Regan Group failed to reflect ranking data calculated near press time. Regan Group came in at No. 49 in the PROMO
Weird But True
Here's the clue: Every day in this town, a hanged man proclaims his innocence in the only way a dead man can. Since 1877, his handprint on his cell wall
Toasting a Golden Beer
Picture this: A young couple sits at a table in an upscale eatery. The two chat quietly over a glass of imported beer. A well-dressed attendant approaches
PROMO Xtra
Excerpts from our e-newsletter 6/15 M&M's is one of a number of brands (including Volvo, Valpak and McDonald's) that are backing the Disney film, Pirates
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