Stringing the Purse
The hefty revenue increases many marketing agencies have posted in the past three years have begun to filter through the ranks, finding their way into
Consumer Marketing
July 1, 2006
Verizon Pumps Out Pirates Content for V-Cast Customers
Verizon Wireless has a chest full of interactive promotions tied to the theatrical release of Pirates of the Caribbean: Dead Man's Chest, including a sweeps, mobile game and downloads. The film hits screens next week.
The N Takes Murder Mystery Whistler To The Streets
TV network The N is hitting the streets of New York City next week with a mobile marketing campaign under the guise of a medical examiner's truck to generate excitement over the network's new series Whistler.
Sutter Home and HarperCollins Pair Wine with Books
HarperCollins is out with a new story line: curl up on a couch this summer with a lively book and a fruity glass of chardonnay.
Jenn-Air Sponsors Podcast Series
Appliance maker Jenn-Air this week launched a series of podcasts designed to raise donations for its cause-marketing partner, Share Our Strength.
In Last Hurrah, McDonald’s Anchors Pirates Promo
McDonald's is rolling out a mega promotion behind Disney's much anticipated release Pirates of the Caribbean: Dead Man's Chest, dangling chances to win Volvo vehicles, iPods and Sony PlayStation Portable systems. The promotion ends McDonald's 10-year, exclusive deal with Disney under which the QSR promoted numerous Disney films with enormous success.
ESA Sues Over Oklahoma Gaming Law
The Entertainment Software Association has filed its ninth lawsuit as part of its fight against legislation regulating violent video game sales to minors, this time against the state of Oklahoma.
Ocean Spray Takes Craisins Courtside
Ocean Spray is sweetening up the Women's National Basketball Association (WNBA) through a partnership that takes its Craisins sweetened dried cranberries brand courtside at WNBA games and tours, and via a supermarket sweeps tied to the sport.
NBA Star Plays in Powerade Loyalty Program
National Basketball Association superstar LeBron James is serving up points at the center of Powerade's new loyalty program called Powerade Athletic Club.
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