Consumer Marketing

Jeep Sends Consumers Digging for Keys

June 28, 2006 |  by Chief Marketer Staff

One consumer will dig their way to a new Jeep in a regional promotion that sends participants on a treasure hunt to scour the sands of a San Diego, CA, beach to find the keys to the vehicle.

Dallas Airport Dangles Coupons to Get Travelers to Park

June 28, 2006 |  by Chief Marketer Staff

When travelers at Dallas Fort Worth International Airport (DFW) park at the airport over the summer, they'll not only be issued a parking stub, but incentive coupons for cool offers at the airport's concessionaires, including McDonald's and TGI Friday's.

Will Employee Pricing Return for Car Buyers This Summer?

June 28, 2006 |  by Chief Marketer Staff

Chrysler Group announced last week that it may revive its employee-pricing promotion, a program that drove thousands of consumers to dealerships last summer.

Cott Licenses Disney Films and Bows Line of Kids’ Drinks

June 28, 2006 |  by Chief Marketer Staff

Cott Corp. is out with a new line of fruit and water beverages for kids—touting less sugar and added vitamins—all tied to some of Disney's most popular films.

UPromise to Grow 30% a Year Under Sallie Mae

June 28, 2006 |  by Chief Marketer Staff

Sallie Mae will reach college-bound kids earlier and serve them longer when it completes its purchase of UPromise later this summer.

Sheraton Serves Pie

June 28, 2006 |  by Chief Marketer Staff

Four Points by Sheraton is dishing up pie in an effort to make its 130 hotels homier this summer.

P&I Postscripts

June 28, 2006 |  by Chief Marketer Staff

DOUBLETREE HOTELS: is offering consumers a sweet treat tied to...ALL STAR INCENTIVE MARKETING: Sturbridge, MA, has revamped its Internet-based incentives management service that...

Quantum Launches Movie Ticket Loyalty Program

June 28, 2006 | 

Quantum Loyalty Systems is out with a new consumer loyalty program that lets movie fans print tickets to their favorite flicks from the comforts of home.

SITE and its Research Arm to Reassess Relationship

June 28, 2006 | 

The Society of Incentive & Travel Executives (SITE) and its research arm, the SITE Foundation, plan to meet in July to discuss the future of their joint relationship. The meeting was called after the foundation planned a re-launch without the board's approval.

Masterfoods USA, Bonne Bell Team for Starburst Products

June 27, 2006 |  by Chief Marketer Staff

Masterfoods USA is giving teens and tweens a new way to enjoy its popular Starburst candy brand via health and beauty products under a new licensing deal with The Bonne Bell Co.