Bud Light has teams of field reps out roaming the grounds of dozens of neighborhoods in Chicago, taking photos and making videos of consumers at various events. The same day the photos are taken, the event goer gets the images and clips, all branded by Bud Light, via e-mail.
Unilever is sending 3,000 kids into the woods by leveraging its separate sponsorships of The Boys & Girls Clubs of America and the National Park Foundation.
Discovery Channel is making sharks come alive with a new buzz campaign to promote its annual Shark Week programming, a weeklong marathon on sharks.
Procter & Gamble is toasting the golden anniversary of its Secret deodorant brand with a new cause-marketing campaign that gets women to reveal their innermost secrets.
Kraft Foods is lending a handful of its brands to meal-assembly franchise chain Dinner by Design.
By Amy Johannes
More than eight out of 10 of the top food brands that target children though TV ads also use branded Web sites to market to children online, setting the stage for longer time period spent interacting with food brands.
Nickelodeon is giving the likes of Dora the Explorer and SpongeBob SquarePants an even bigger role to play in grocery store aisles. In a new licensing deal, the entertainment company plans to put images of Dora and SpongeBob on packages of apples, pears, cherries and edamame (soybeans).
Kellogg Co. is taking American Idol fans backstage for the first time in its five years sponsoring the American Idols Live! tour.
The Home Depot has begun selling ad space on its Web site to key vendors who want to extend their reach beyond Home Depot aisles.
