Considerations and Caveats for Marketers Tapping Virtual Influencers for the Metaverse
What brands should consider when tapping virtual influencers for their campaigns.
What brands should consider when tapping virtual influencers for their campaigns.
We spoke with Drone Racing League's CMO about the property’s explosive growth, the U.S. Air Force partnership, fan engagement on social and more.
How brands can market on Amazon during the beginning, middle and developed business stages.
Pitfalls and insights on establishing social media KPIs.
How the brand increased conversion rates by taking upper-funnel data into account.
We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.
How tried-and-true technologies are eliminating friction along the customer journey.
Key takeaways from Event Marketer's 2022 Experiential Marketing Summit in Las Vegas.
Challenges faced by retail marketers due to supply chain disruption--plus research about consumer preferences.
Insights from chief marketing officers Amy Summy of Labcorp, John Sheldon of SmileDirectClub and Lisa Stockmon of Banfield Pet Hospital.