Considerations and Caveats for Marketers Tapping Virtual Influencers for the Metaverse

Posted on by Chief Marketer Staff

Influencer marketing will likely be used to increase engagement with new digital landscapes in the metaverse. And some brands are diving in and embracing virtual influencers, or lifelike personas created and managed by digital artists and agencies. But a new subset of influencers brings with it a new set of regulations and caveats. PRNEWS looks at what brands should consider when tapping virtual influencers for their campaigns.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards 2022

ProAwards 2022

Click here to view the 2022 Winners.


CM 200


Click here to to view the 2022 winners!