How Display Ads and QR Codes Are Upping Brands’ Digital Advertising Game

Posted on by Chief Marketer Staff

Audio and video formats are becoming more actionable in the digital advertising space thanks to a pair of familiar technologies: display ads and QR codes. For instance, rather than relying on affiliate codes to promote discounts in podcast advertisements, brands can now use Spotify’s clickable CTA Cards as a more seamless way for consumers to access those promotions. Read how these tried-and-true technologies are eliminating friction along the customer journey, according to a piece in AdExchanger.

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