Three Key Elements of an Omnichannel Retail Strategy
Strategies for a robust omnichannel retail marketing strategy.
Consumer Marketing
Resy CMO on Leveraging Search Intent to Inform its Editorial Strategy
A look at Resy's digital marketing strategy, what channels are working best, campaign measurement, and more.
2023 PRO Awards: Call for Entries
The panel of judges for the 2023 Chief Marketer PRO Awards has been unveiled.
Meta Partnerships Executive Talks Threads Automation, Monetization and What’s Next
A Meta executive shares what's next for Threads, the role AI automation plays in content recommendation, plans for monetization, and more.
Industry Pulse Survey: Threads Vs. X
Five insights culled from our survey on the viability of Threads as an advertising platform and whether X is believed to be brand-safe.
Duolingo Taps Organic Marketing Tactics, Media Strategy and Social Investment for Success
The brand's media strategy, social investment, measurement approach, and more.
How to Assess the Effectiveness of Your Loyalty Program
Five steps to increasing brand loyalty and love.
Three CMOs on What It Takes to Ascend to the C-Suite
Three CMOs, from Walgreens, Nutrabolt and Shipt, offer advice on ascending to the C-suite in today’s ultra-competitive marketplace.
Marketers on Fire: Walgreens CMO Linh Peters
We spoke with Walgreens CMO Linh Peters about the brand's largest promotional event, recent pivot to healthcare messaging, launching loyalty programs and more.
Lessons Learned From Barbie-Mania: Five Tips for Marketers
Five marketing insights gleaned from the Barbie frenzy.
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