Consumer Marketing

Lonely Whale has a new campaign it hopes will start a movement that empowers consumers to choose sustainable alternatives to single-use plastic water bottles.

Michelob ULTRA is out with a contest that awards bibs to spur ploggers to run in the NYC Marathon this fall.

For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.

Arianna Orpello, svp, brand, channel, community and field marketing strategy at TD Bank, talks about TD’s history with the community and how it nurtures that relationship.

Micro-influencers may have smaller audiences, but they deliver big results when it comes to impacting consumer decisions, according to a new survey.

Craft brewers operating in states where marijuana is legal are marketing their brews with bold ads that push the boundaries of the crossover between beer and legal weed.

Optimizing customer experiences in a way that establishes loyalty can be hard work and requires brands to truly understand their audience.

Nike’s Jordan brand has inked a deal with the widely popular video game Fortnite to introduce two new characters.

Rather than just bugging them for donations, Arizona State is using a loyalty app to connect with alumni.

Pringles has taken another major step to connect with coveted young esports fans—a series of commercials that will air in stadiums and digitally during esports events.