Low-cost wireless service Visible is looking to change the way cell phone providers are perceived by consumers through embracing marketing tactics that build stronger, more personal relationships with consumers.
Instagram began testing the removal of “likes” on its platform in the U.S. last week for select users. Here's what that means for marketers.
Brand executives from Unilever and Southwest Airlines discuss how they are proactively combatting influencer fraud from within their organizations.
Brands authentically taking a stand on a cause or issue build emotional connections with their consumers. Here are four key requirements for resonating with consumers in today’s advocacy-driven world.
Women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time high.
In the run up to the highly anticipated release of Call of Duty: Modern Warfare, big brands wanted to get in the game.
Microsoft needed to increase awareness with college students, but getting past a perception that it didn’t connect with the college lifestyle was the challenge.
Non-compliance will become pricey: when enforcement actions begin on July 1, 2020, civil penalties could be $2,500 per violation.
Micro influencers bring a unique set of skills to the table and provide clear benefits for businesses because of their higher conversion rates, affordability and stronger engagement.
Micro influencers bring a unique set of skills to the table and provide clear benefits for businesses because of their higher conversion rates, affordability and stronger engagement.
