Part two of our conversation with iHeartMedia and State Farm execs, where they delve into the challenges each brand has faced while building and marketing a metaverse activation.
We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.
Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.
Several CPG brands are relying on multisensory culinary pop-ups to get noticed by consumers.
How General Motors is making progress with its first-party data strategy.
A look at how AMC, Apple TV+, HBO, Netflix and many others showed up for superfans during the first IRL Comic-Con in three years.
Pain points and potential solutions marketers can implement to improve the customer service experience.
A list of the 100 most buzz-worthy event marketing companies in the experiential marketing industry.
A recent study suggests that ad spend on TikTok is surpassing Meta and Instagram.
We spoke with FreshDirect's CMO about its latest video series, brand awareness goals, the unique challenges of direct-to-consumer marketing and the company's omnichannel approach.
