Consumer Marketing

Affiliate marketing, in particular, is poised to reap the benefits as marketers increasingly adopt more AI optimization techniques.

The event not only expands Gillett’s international eSports activities, but delivers a host of activations for the expected 14,000 attendees.

Consider these five ideas for making your multicultural marketing campaigns inclusive.

CMO Shannon Keller plans to move True Food Kitchen forward through strategic brand initiatives, partnerships, events and innovative programs.

Mountain Dew is joining the throngs of “Game of Thrones” fans leading up to the final season of the TV saga, which begins April 14, with a stunt to match the quest for the Iron Throne.

Domino's, T-Mobile and Jet.com are among a small handful of companies that have implemented a marketing strategy offering stock to their customers.

Brand activation marketers have always busted boundaries. Show us what you've got—and take home a 2019 PRO Award.

7-Eleven is collaborating with the NCAA and BodyArmor on a March Madness AR game where customers can play their own three point challenge.

Best Buy, Glossier and Sur la Table are turning the customer experience into an art form and redefining the rules to win by.

Inclusive event planning is good event planning—it’s thinking about the seemingly small details that can make a big difference in how a guest experiences your event.