Consumer Marketing

Frito-Lay is back with its Snackable Notes Variety Packs so parents can send kids back to school this fall with a handwritten note on the packaging.

Direct mail can be an expensive channel, but when done right it drives significant engagement at multiple points in the marketing funnel.

Despite all the conversations, insights and education around marketing to women, some brands still don't get it.

What exactly is the SPIN technique and how does it work? We’ll define the method here in more detail, explain some examples of how it can be used, and tell you how you can get into the world of digital marketing.

You will have to give up some control over your Facebook campaigns after Sept. 1, but with there are elements of CBO that can work to your advantage.

Hard work to develop solid measurement tactics combined with people power has landed Bacardi in the top echelon of Masters of Measurement marketers.

Sure, adapting to the California Consumer Privacy Act can be costly. But smart marketers see the opportunities in CCPA, as well as the hurdles.

As change occurs, how can brands win over audiences through these new mediums? These questions are critical moving forward.

Adam Grossman, CMO for Boston Red Sox/Fenway Sports Management, fills us in on trends, challenges and what he and his team have planned for fans.

Shark Week kicked off yesterday, and brands like Southwest, Century 21 and LandShark Lager are riding on the fins of the annual event.