Consumer Marketing

New and overlooked social media features for B2B marketers to consider.

Media brands are engaging Gen Z audiences during COVID-19 with talent-led social campaigns and messaging.

Gaming is thriving during the COVID-19 pandemic, but marketers advertising to this group must be careful not to interrupt the experience.

Be direct, build trust, provide details: tips for crafting a communications plan for reopening your business

Online spirits community Flaviar and WhistlePig whiskey create an interactive, virtual blending experience.

Payment provider Klarna launched a virtual drag brunch series to help support the drag community during COVID-19.

Employing a test-and-learn methodology is a table stake for marketers, according to Sachin Puri, Vice President of Growth Marketing at McAfee.

Sprout Social reports new optimal times for marketers to post on social platforms in order to maximize engagement.

New consumer habits point to an increased need for brand marketers to optimize their ecommerce presence.

Airbnb stepped up its virtual engagement by converting its live experiences platform into an online portal.