Consumer Marketing

How SPIN Selling Can Improve Your Marketing

Partner Content

What exactly is the SPIN technique and how does it work? We’ll define the method here in more detail, explain some examples of how it can be used, and tell you how you can get into the world of digital marketing.

CCPA California

CCPA: Consider It a Blessing, Not a Burden

|  by Jonathan Lacoste

Sure, adapting to the California Consumer Privacy Act can be costly. But smart marketers see the opportunities in CCPA, as well as the hurdles.

Adam Grossman

Red Sox CMO on What’s Up

|  by Patty Odell

Adam Grossman, CMO for Boston Red Sox/Fenway Sports Management, fills us in on trends, challenges and what he and his team have planned for fans.