Consumer Marketing

The FBI had begun issuing subpoenas, specifically to Haavas, in its media buying practices probe, the Wall Street Journal reported.

POM Wonderful's "Worry Monsters" play on the insight that people often jumpstart healthy habits once they think they might be sick.

A new study looks at how micro-influencers think about brand collaborations, content creation and overall social media use.

Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all those dollars going to influencer marketing, brand safety is a top priority.

For the first time in years, athletes can be in beer commercials, thanks to an agreement between Anheuser-Busch and the players unions of MLB and the NBA.

Birchbox will set up in-store experiences in an initial 11 test locations rolling out this December through early 2019.

McDonald’s has a new collect-and-win game beginning this Friday with the chance to win $50,000 and lots of other prizes.

Frictionless marketing delivers the full retail experience customers expect today, and brands can achieve this through one connected, 4-step virtuous cycle.

The #SheIsEqual Summit convened what P&G termed “the brightest minds in policy, the private sector and entertainment.”

If you’re not already making moves to align the organization around the customer and collaborate across all departments, now’s the time to do it.