Consumer Marketing

A major co-branded campaign is underway for this new product launch, Sweet Lightning, a throwback to southern times.

Just 10 percent of CMOs feel confident they will be able to reach their customer engagement and revenue goals as audiences seek more localized, personalized experiences.

After a 10-year drought of marketing investments, a powerful digital marketing machine drove impressive eight percent year-over-year growth.

A new infographic lays out 30 stats, including those on demographics, usage and Instagram for business.

Keeping on top of pop culture trends and online metrics are a crucial part of TeePublic’s strategy to connect with consumers’ geek needs.

Both traditional and online-first brands need to look to attribution measurement to see which channels provide the best marketing ROI.

Lonely Whale has a new campaign it hopes will start a movement that empowers consumers to choose sustainable alternatives to single-use plastic water bottles.

Michelob ULTRA is out with a contest that awards bibs to spur ploggers to run in the NYC Marathon this fall.

For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.

Arianna Orpello, svp, brand, channel, community and field marketing strategy at TD Bank, talks about TD’s history with the community and how it nurtures that relationship.