Consumer Marketing

PepsiCo is an innovator in marrying consumer needs with innovative and emerging technologies to create state-of-the-art marketing wonders that drive sales and brand loyalty.

A year-long global campaign includes a collection of marketing content, design-led packaging and artwork and powerful commercials.

To satisfy super fans hunger for branded merchandise—think bacon scarves— Arby's-of-the-Month will delight subscribers with a fresh variety of items each month.

Procter & Gamble (P&G) is not surprisingly selective when it comes to new marketing hires. Think you’ve got what they need?

This year it will take creativity and an understanding of what does and does not work for brands to set themselves apart.

It may have been the Hollywood stars who captured the Golden Globe awards last night, but it was Walmart that took the prize in the category of best buzz.

A new campaign featuring Aflac's iconic duck aims to clear up misconceptions about the brand.

Marketing is in the midst of a digital revolution that’s bringing countless new technologies that will all impact marketing this year in their own unique ways.

As the theory goes, people are more afraid of public speaking than of death. Learn how to put yourself—and the audience—in a place to succeed.

The international movement against sexual harassment and assault, #MeToo, has raised the stakes for brands who want to engage female consumers.