Brands on Fire: Chipotle
We spoke with Stephanie Perdue, Chipotle’s Vice President of Brand Marketing, about the company’s explosive digital growth, its gaming and esports strategy, merchandising, menu innovation and more.
Consumer Marketing
Danone NA VP Talks Activia+ Product Launch Within the Wellness Space
How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.
Pinterest Unveils New Ecommerce Tools for Brands
What marketers need to know about Pinterest's new ecommerce features for brands.
The Weather Company on Reducing In-App Advertising and Prioritizing Subscription Model With AI
The strategy behind the brand’s recent decision to reduce its ad footprint by 42 percent, plus how the company is using AI to improve its subscription offering.
Content Moderation Challenges Amid the War in Ukraine
Read how industry experts are evaluating the conflict through the lens of digital advertising.
Holiday Marketing: Six Valentine’s Day Brand Experiences
Valentine’s Day marketing activations, from Denny’s, Godiva, Tiffany & Co. and more.
How the Marketing Industry Can Navigate Supply Chain Issues
Supply-related trends in digital marketing that the industry should be watching.
Creative Brand Experiences at Super Bowl LVI in Los Angeles
Creative ideas from the big game's in-person brand activations.
Google Brings Privacy Sandbox to Android Devices
What Google's latest privacy move means for the marketing and mobile advertising communities.
Salsify Survey: Sustainability Policies a Key Purchase Driver for Consumers
Key findings from a recent survey of shoppers based in the U.S., UK, Germany and France conducted by Salsify, including the importance of environmental factors when making purchasing decisions.
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