Mr. Smith Goes to Greenwich
Clarion Marketing is working more closely with sister agency DMB&B to provide "holistic" solutions for clients under the guidance of Lance Smith, Clarion's
Consumer Marketing
Sweepstakes, Keepstakes, Or Sleepstakes?
Much of promotion is waste. Take couponing. More than 90 percent of all coupons are delivered by FSIs, which achieve a reported 1.4% redemption rate.
Coming in next month’s PROMO
Entertainment Tie-Ins Aligning the brand with a hot media property can bring short-term sales boosts and long-term goodwill, which is why every marketer
Account Watch
Polaroid Corp., Cambridge, MA, named Davidson Marketing, Chicago, to work on various promotional projects for cameras, film, and kids products.MicroCap
Samplers Clash in Court
FSI and sampling giant Valassis Communications is suing rival The Sunflower Group, alleging that Sunflower employees offered "financial and/or other inducements"
500 Billion Miles To Go
WE MAY BE LIVING in a global village, but you still need to change planes to get there. Airlines are making that an easier task, while bringing a new
Indignance in Indianapolis
With allegations of massive fraud prompting probes of sweepstakes in seven states, a coalition of companies using sweepstakes to market products recently
Getting All Misty
Canandaigua Wine Company, Canan-daigua, NY, recently debuted two of three promos in an estimated $15 million spring/summer push for Arbor Mist wine. The
Triple Bill
Continuing its retailer/distributor-focused marketing push, PolyGram Video last month launched an incentive program for its spring releases that ties
How Convenient
Teens may spend a lot of time hanging out in front of 7-Eleven, but they also venture into the store with regularity. Then again, so do their parents
