United’s Taste Test
United Airlines has proven that the way to a passenger's wallet is through his stomach.The Chicago-based airline found that it could earn another $2.4
Consumer Marketing
BMW Drives Home a Winner
BMW put consumers in the driver's seat with a program that used the Internet to entice them to test-drivethe BMW 528i.The company attracted prospective
New Regime at POPAI
East Rutherford, NJ-based Trans World Marketing president James Cavaluzzi was named chairman of the Point-of-Purchase Advertising Institute (POPAI) at
South American Wranglers
VF Corp., maker of Wrangler and Lee jeans and JanSport backpacks, inked a deal with a leading Chilean apparel company to make Wrangler jeans a more familiar
Picketing for Sales in Israel
Traffic to marketers in America means the number of shoppers in a retail outlet. But over the past several months, traffic has taken on a whole new meaning
Staying the Course
In an arrangement which he concedes is "unusual," Kevin Astle will continue to represent GeneratorIdeaworks at the Association of Promotion Marketing
Alliance for Progress
Web transaction processing firm Suncom, Vancouver, has formed a strategic alliance with DVC Interactive (DVCI), a subsidiary of Morristown, NJ-based Dugan
The Minor Model of a Modern Major Promo
In the world of marketing, there are constraints. Some brands can reach way out over the line. Others have to stay neatly within certain bounds. It's
Feeding the Inner Child
It seems that every agency pats itself on the back for promoting an environment in which creativity can flourish, as though simply saying it will seduce
Holiday Heist
It's the most wonderful - and competitive - time of the year. If you work in promotions, you know that Christmas is when every product on the planet delivers
