Toothpaste Bares its Teeth
The hip new 4ME&U Korean toothpaste brand targeted 13- to 18-year-olds by getting them to think twice about leaving the house without properly caring
Consumer Marketing
People
Marianne Frasco named vp-business development at Trade Dimensions, Wilton, CT.As part of a restructuring, Adamson, St. Louis, named Richard Rubenstein
Grounded in Reality
Vancouver-based online contest operator Internet Sports Network completed a deal recently to acquire SportsMark Promotions, a 13-year-old firm that runs
Sony’s Eyes Get Bigger
CULVER CITY, CA Sony Pictures Entertainment is launching a new division that will expand the mandate of three-year-old Columbia TriStar Television Children's
Sitings
Dan's Web site turn-ons and click-offs Marketers are frantically injecting promotion into Web sites and making sure their brands are represented the Right
Acting on Impulse
Leander, TX-based Impulse Software has introduced a new system that allows small online businesses to create and manage coupons for special offers and
Deal Makers
PBS named Judy Braune vp-strategy and brand management for the media network's newly restructured Communications & Brand Management department. Also,
As The Worm Turns
Here's the setup. Our client was Allied Domecq's Sauza Tequila, the No. 1 tequila in Mexico and the fastest growing spirits brand in the world. But even
You Can Look It Up
A former market research chief from Kraft has been named to head Ryan Research, a new unit of Ryan Partnership.The internal department is offering Ryan
Direct Hits
Thanks to the steady convergence of direct marketing and the Internet, the number of U.S. acquisitions and strategic mergers in the direct marketing industry
