Polaroid Corp., Cambridge, MA, named Davidson Marketing, Chicago, to work on various promotional projects for cameras, film, and kids products.

MicroCap Financial Services.com, Inc., Santa Monica, CA, named Interactive Marketing, Inc., Manhattan Beach, CA, to create an integrated marketing strategy and explore strategic relationships and e-commerce opportunities.

SAI National, Inc., Cincinnati, named sales promotion agency of record for Cincinnati-based Media That Works, Inc.

PS Promotions, Inc., Chicago, named agency of record for Dairy Farmers of America, Inc., Springfield, MO.

Premiere Wine Merchants, a division of Remy Amerique, Inc., New York, named by Remy Amerique as exclusive importer and marketing agent for Tio Pepe Sherry in the US.

The Woolmark Co., New York City, named Opus Event Marketing, Richmond, VA, to produce a series of promotional events.

Upshot, Chicago, named by Procter & Gamble as agency of record for marketing innovation for the North American cosmetics category and its three brands – Cover Girl, Max Factor, and the Oil of Olay Collection.

Kraft Foods tapped Colangelo Synergy Marketing, Norwalk, CT, to handle Kraft Plus, the packaged goods company’s two-year-old marketing program to the trade, in 1999.

The Gable Group, San Diego, named public relations agency for The Taylor Made Golf Co., Carlsbad, CA.

AmeriNet, Inc., St. Louis, tapped Adamson, St. Louis, as public relations agency of record. Also, Unico, Inc., St. Louis, named Adamson for marketing, advertising, and p.r. services.

The Hadley Companies, a Minneapolis- based artists’ licensing agency, contracted with The Bradford Exchange to produce collector plates and ornaments featuring its artists’ work.

CheckMark Communications, St. Louis, tapped as marketing agency of record for the Belleville Shoe Manufacturing Co., St. Louis.

Health Risk Management, Inc., Minneapolis, named Colle & McVoy Marketing Communications to market its index on healthcare quality. The Minneapolis agency was also named communications agency of record for Gabberts Furniture and Design Studio, Edina, MN.

TBWA was named by Societe BIC S.A., Clichy, France, parent company of BIC Corp., as its worldwide adver-tising agency.

Miller Huber Relationship Marketing, San Francisco, named agency of record for relationship marketing and branding at BMC Software, Inc., Houston.