Goodbye, Mr. Chips – Hello, Mr. Fries
When Larry Zwain joined McDonald's as senior vp-U.S. marketing this spring, he did his new-employee training in Frank Sandoval's restaurant in Colorado.
Consumer Marketing
Pay Day
Procter & Gamble will pay ad agencies based on product sales. Here's how promo shops will get their payoff.Did you feel the earth shift on Sept. 15? That's
No Tests in Schools for Marketers?
Schools could be put off-limits for marketing research. The House of Representatives is considering a bill that would prohibit schools from letting kids
Avoiding Bonus Envy
Ad and promo agency partnerships won't work until people learn to check their excess baggage at the door.Stepping back after three decades of involvement
A Good Misfit: CVS reprises Rudolph collectibles for the holidays.
Rudolph, the Red-Nosed Reindeer is becoming a holiday tradition at CVS Corp., too. The Woonsocket, RI-based drug store chain is tying in with Golden Books
Go-to-Market Makeover: P&G’s reflect.com takes on department stores.
Procter & Gamble reaches in two new directions - online and upscale - with reflect.com, a $50 million start-up launching this holiday season. The Web
HAWKEYE STRIKES
Fledgling marketing services company Hawkeye Communications, New York City, continued its acquisition spree with the purchase of Cadmus Communications
It’s Like Butter
We encountered an agency dream-come-true when Parmalat asked us to help it launch a new premium cookie and to assist in the product's conception.Our first
Playing All the Angles
Everyone should have a chance for a big payday with multi-partner tie-ins. Here's how to handicap your play.Marketing may lack the complexity of nuclear
JUMANJI II (Columbia Pictures/Sony)
Estimated Release Date: 4th Quarter 2000Starring: TBDTop Line: A sequel to 1995's $262-million worldwide blockbuster about a supernatural board game that
