Consumer Marketing

The Phantom Results

|  by Chief Marketer Staff

Blame it on Jar Jar. Some moviegoers hated the character because it came uncomfortably close to being a racial stereotype. Others hated the digitally

More Hallmark Moments

|  by Chief Marketer Staff

Hallmark Cards has set a new marketing team as part of its plan to triple sales to $12 billion by 2010. The greeting card giant will expand into five

The Invisible Touch

|  by Chief Marketer Staff

I'm glad to be writing this article now, not later. A few years in the future, a major shift in the telecommunications business will force writers to

Clicks and mortar

|  by Chief Marketer Staff

Call it a traffic-building U-turn. A brand runs its Web site on kiosks in store aisles to tap store traffic into its site. Get it? Retailers - including

Mix `n match sampling

|  by Chief Marketer Staff

Cosmetics sampling just got 12 times better. Arcade Marketing, New York City, developed a sampling pack that holds up to 12 different formulas in peel-open