How to Fire a Customer
Business is good. But how do you know? I mean, how do you really know? Once, all you cared about were products and events. Working with retailers on co-marketing
Consumer Marketing
Getting into the Game: Sports sponsors want more than tickets to the ballpark.
Sports sponsorships are not privileges bestowed upon suppliant brands by benevolent leagues and franchises. They are marketing strategies that must be
The Itinerary
Eye-catching vehicles and spectacular shows don't necessarily guarantee success. Marketers need to find ways to ensure that consumers are motivated for
AToys are a Must
Toysmart.com launched a $21 million marketing push to introduce itself to parents and teachers as an online source for what it calls "good toys."The campaign
Secondary Head: Secondary deck.
One botulism quickly abused the dog. Minnesota annoyingly fights umpteen subways, but the botulisms incinerated two quick sheep. Five lampstands bought
Moo Too: Cow Creativity Continues
Hot on the hoofs of last month's tribute to the Chicago Cows comes a stampede of cow campaigns. Why not? Animals have the proven ability to evoke human
Pretzel Eaters
4:00 PM, Sunday, Suburban Town, USA: The Stanley Cup playoffs are on Fox, and Dad and the three boys can't take their eyes off the tube. The bowl on the
Count Countdown: What marketers can look forward to in the 2000 Census.
Sometime by the end of the year, Americans will become intimately familiar with the phrase, "This is your future. Don't leave it blank."This month the
OSMOSIS JONES (Warner Bros.)
Estimated Release Date: November 2000Starring: Voices of Chris Rock, David Hyde Pierce, Brandy, William ShatnerTop Line: An animated comedy-adventure
Real Pros Nonetheless
The shame about running a worldwide awards program is that we only get to give you the details on the winners, as we have on page 52 of this issue. Scads
