These Are the Champions
Promotion people are daring people. They send identical twins to accost shoppers at supermarkets. They have people drink beer out of paper bags. They
Consumer Marketing
AUTUMN IN NEW YORK (MGM)
Estimated Release Date: 4th Quarter 2000Starring: Richard Gere, Winona RyderTop Line: A love story about a middle-aged playboy whose lifelong practice
Less pad per mouse
Ever try to mail a bulky mousepad? Insert one in a magazine? Micro Thin Products, Northbrook, IL, has made it easier and cheaper with Micro Thin mousepads
Silhouette: The Sequel
Oldsmobile gave dealers an encore-in-a-box for its movie minivan's second year.Oldsmobile won accolades when it introduced Silhouette Premiere last year,
HITTING THE M/A/R/C
Advertising giant Omnicom, New York City, agreed to pay $116 million to acquire M/A/R/C Group Inc., a Dallas-based marketing services company that specializes
BOUNCE (Miramax Films)
Estimated Release Date: TBDStarring: Gwyneth Paltrow, Ben Affleck, Tony GoldwynTop Line: A super-confident advertising executive named Buddy gives his
Friendlier Skies: Airlines add in-flight premiums to soften bumpy rides.
Northwest Airlines and its newest rival, Sun Country, are handing out premiums for two very different reasons.Northwest's new passenger packet is part
Herd Mentalities: Robinson & Maites, Flair celebrate the cow in Chicago.
The herd of cow sculptures that took over downtown Chicago this year inspired local promo shops to imaginative flights worthy of Duchamp or Dali.Artists
SOMETHING IN THE AIR
New York City-based Arcade Marketing, Inc. acquired Retcom Holdings Ltd., a rival Gotham supplier of fragrance and cosmetics sampling systems. The deal
Sweeping Reform
Legislators are moving ahead with sweepstakes restrictions. Speak now, or forever hold your sweeps.How broadly - and how tightly - should legislators
