Scratch This
RealTime Media, the folks who brought us online scratch-off cards, is now offering Easy Money, a turn-key instant-win sweeps package. Marketers buy virtual
Consumer Marketing
February 1, 2000
MDC STRIKES TWICE
Toronto-based MDC Corp. acquired a 70-percent stake in marketing communications shop Fletcher Martin Associates, Atlanta, for $2.3 million in cash and
Will Argentines See PromoRed?
No Limits launches an Internet bulletin board for Latin America.Buenos Aires-based promotion agency No Limits is hoping to show consumers that, when it
Cause Celebre
Cone, Inc., the Boston, MA, cause-marketing expert, has been purchased by global ad giant Omnicom Group for an undisclosed amount of cash and stock. Cone
PAT ON THE BACK
St. Louis-based Adamson broadened its horizons by acquiring Patrick Promotion, a local shop that had been part of the Brighton advertising agency. The
Sweeps Still Under Scrutiny
The National Association of Attorneys General (NAAG) will keep up the pressure on unscrupulous direct-mailers once federal legislation begins this year."We've
Why Branding Stinks
Branding bugs me. The term has become ubiquitous in business, where the brand is everything. The simple dictum is: You don't sell a product, you sell
CONSOLIDATION
Aspen Marketing Group, Los Angeles, has purchased its first ethnic-marketing asset, Hispanic marketer Luna Bacardi Group of Santa Monica CA.The privately
Loyalty Cards: Meanwhile, back in aisle five…
Don't throw your frequent-shopper card away just yet. Grocers are refining broad loyalty programs with clubs tailored to consumer segments. Ann Raider
